Research Overview

29 01 2009

Interviewing several members of the target demographic for the proposed website, the following is an outline of what was learned:

  • Layout should be “simple” to navigate
  • Some form of interactivity should be included in the site
  • A social networking component should be present
  • Colors should be noticeable and attractive, yet they should not take away from the content. Through personal research, vibrant primary colors seem to be a current trend
  • Layout should be consistent on each page- with easily accessible links back to the home page
  • Readability of content is paramount
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