The Online Buddy-Effect

5 10 2009

Framingham-1

I just scoured through a couple articles on the phenomenon that holds a lot of potential, and has shown to be crucial in this new wave of advertising and promotion: the buddy effect. It has also been a force behind obesity, taking up smoking, and quitting smoking. Our friends have more of an influence over us than anyone really appreciates. Naturally, with the advent of Facebook and Twitter, our interests and habits are taken online and have become even more visible.

NYTimes

Wired

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